Stories and Facts

Whoever tells the best story wins.
Annette Simmons

You may think a well-prepared, logical presentation with lots of facts and figures would be the ticket to persuade someone to adopt your point of view but that’s not necessarily the case. Anytime you can augment your facts by telling a story that strikes an emotional chord, makes your point and touches the other person so they identify with the outcome you want, your chance for success is much greater.

For example, Nancy, knew Kelly, her best friend, loved doing massages and had a natural gift to do them well. She repeatedly told Kelly all the reasons she should go to school to become a massage therapist…including how well it would work for her schedule being a single mom, and Kelly’s response was always “yes but….” Then Nancy told her the story of another single mom in town who had worked fulltime as a receptionist to support herself while she took the course to become a massage therapist. As soon as she began working as a fulltime massage therapist she took courses to learn how to be a business owner. She now owns a successful spa and loves her work and her life.

As Kelly listened to her she thought, I could do that! That three-minute story was more powerful than all the facts had ever been! Add a relevant story to your facts and see what a difference it can make!

Money Saving Tip

saving moneyCheck with the American Dental Association to locate the nearest dental school where you can get routine preventive care and even more extensive work at greatly reduced fees. Also check out dental insurance. The annual premiums for you and your family may more than cover the cost of your dental care while preventing serious problems in the future.

What made you smile today?

What made you proud of your money choices today?